We get this question all of the time! At the end of the day, it depends on how much you want to invest. Let's be honest..everybody has a budget. We want to be sure you're getting the most for your investment, while keeping you comfortable with your purchase and making her dream ring come true! There is always the "rule" for a man to spend 3 months of his salary on a ring. According to The Knot 2018 Real Weddings Study, the average cost of an engagement ring is currently $5,680. Although diamonds are a serious investment, we try not to keep the price the topic of conversation. It's more about starting your marriage together with the ring she'll wear for the rest of her life.